Program Purpose
The program aims to provide professional exposure to companies in the Arab community during the COVID-19 crisis, offering support to help businesses return to normal operations and get back on the path of growth.
Program Duration
One week (Sunday – Thursday)
- A daily, hour-long broadcast featured in a current affairs radio program.
- Possible radio stations: Ashams.
Program Organizers
The program is organized by the Arab Economic Forum in partnership with five local authorities: Nazareth, Sakhnin, Shefa-Amr, Umm al-Fahm, and Kfar Qasim, and is sponsored by Bank Hapoalim.
Content Structure
Each day follows a similar structure but features different participants:
- Introduction/Update: A brief overview of the day’s theme.
- Voices from the Field: Businesspeople discuss their challenges.
- Early broadcasts will encourage companies to contact the program directly, creating opportunities to establish connections.
- Local Authority Insights: Short interviews with the heads of local authorities from one of the five participating regions.
- Expert Interview: A detailed discussion with an expert on a business-related topic.
- Call to Action: Listeners are directed to contact the program to access a business support package.
Business Support Package Includes
- Reduced Advertising Package: Media outlets in Arabic will assist businesses in promoting their services.
- Free Expert Consultation: Professional guidance in various fields to support businesses through the crisis.
- Banking Benefits and Assistance: Exclusive benefits are offered by Bank Hapoalim.
- Training Programs:
- Marketing, sales, and digital skills development.
- Managing cash flow and bank accounts.
- Navigating state and bank support packages.
Experts featured in the interviews will also provide consultations as part of the support package, ensuring participants gain a clear impression of their expertise. Bank Hapoalim’s sponsorship makes it valuable to include one of their experts, particularly for topics such as cash flow and account management.
Daily Content Outline
Sunday
- Overview of the business landscape in Arab society.
- Interviews with businesspeople discussing their challenges.
- Local authority interview: Nazareth.
- Expert interview: Support packages from the state and banks.
Monday
- Continuous updates.
- Businesspeople interviews.
- Local authority interview: Kfar Qasim.
- Expert interview: Marketing, sales, and digital skills development.
Tuesday
- Continuous updates.
- Businesspeople interviews.
- Local authority interview: Sakhnin.
- Expert interview: Managing cash flow and bank accounts.
Wednesday
- Continuous updates.
- Businesspeople interviews.
- Local authority interview: Umm al-Fahm.
- Highlight: Experienced companies supporting those in need, featuring an interview with an experienced businessperson.
Thursday
- Continuous updates.
- Connecting experienced companies with those seeking assistance.
- Local authority interview: Shefa-Amr.
- Expert interview: Economic recovery post-COVID-19 – industries poised for growth.
Background of the Forum
The Arab Economic Forum is an initiative led by academics, business leaders, and social activists. Its goals include:
- Conducting studies that support economic growth and development in Arab society in Israel.
- Providing a professional and research platform for Arab researchers, businesspeople, and entrepreneurs.
- Promoting and strengthening Arab businesswomen and entrepreneurship initiatives.
This program exemplifies the Forum’s commitment to addressing the challenges faced by Arab businesses during the pandemic, fostering resilience, and driving sustainable growth.
