Program purpose: Professional exposure to companies in the Arab community in the light of the Corona crisis, support and assistance to companies in returning to normal and the growth path.
Duration of the program:
A week (Sunday – Thursday). A program broadcast daily for an hour through one of the current events programs on the radio.
Possible radio stations: From Here the Sun, People.
Program organizers: The Arab Economic Forum and five local authorities (Nazareth, Sakhnin, Shefa-Amr, Umm al-Fahm, Kafr Qasim), sponsored by Bank Hapoalim.
Content
There will be the same periods every day, but with a different person each time. Each program will begin with an introduction or update and continue with voices from the field – in the first days, businessmen will talk about their plight, then subsequent contacts between experienced companies and people in need of help. In the first programs, you should ask companies to contact the program directly and in this way there will be material for establishing contacts between companies. After that there will be a short interview with the head of the local authority from one of the five authorities, and then the main part of the program will come – an interview with an expert on a topic related to business. At the end of the interview, the narrator will direct the listeners to contact us to receive a business support package that includes:
A reduced advertising package – mobilizing media in Arabic to help companies
Free consultation from experts in various fields to help companies get through this period
A package of banking benefits and assistance
Intensive training in marketing, sales and digital skills development for companies
Intensive training on cash flow and bank account management during this difficult period
Training on support packages for the state and banks
It is very useful for experts to be people who provide advice as part of the package, because this way it will be possible to get an impression of them. Since the sponsorship is from Bank Hapoalim, it is useful to include an expert from there in the interview, for example in training on cash flow and bank account. During the broadcast, only small business advertisements from the Arab company and partners in the program will appear. Here is a suggestion for content placement:
Sunday
A brief description of the business reality in Arab society
Interviews with business people from various industries who will talk about their plight
Interview with the head of a local authority – Nazareth
Interview with an expert on the subject: Support packages from the state and banks
Monday
Continuous updates
Interviews with business people from various industries who will talk about their plight
Interview with the head of a local authority – Kafr Qasim
Interview with an expert on: Marketing, sales and developing the digital capabilities of companies
Tuesday
Continuous updates
Interviews with business people from various industries who will talk about their plight
Interview with the head of a local authority – Sahnin
Interview with an expert on the subject: Managing cash flow and bank accounts during this difficult period
Wednesday
Continuous updates
Interviews with business people from various industries who will talk about their plight
Interview with the head of a local authority in Umm al-Fahm
Connecting companies that already have experience in this field with companies that need help, perhaps in conjunction with an interview with an experienced business person
Thursday
Updates Ongoing
Connections between companies that already have experience in this field and companies that need assistance
Interview with the head of a local authority – Shefa-Amr
Interview with an expert in economics and production after the Corona crisis – industries that will strengthen compared to other industries
Background of the Forum:
The Arab Economic Forum is an initiative led by academics, businessmen and women, and social activists. The purpose of the Arab Economic Forum is to conduct executive studies that contribute to the economic growth and development of Arab society in Israel, to provide a professional and research umbrella for Arab researchers, businessmen and entrepreneurs, and to work, among other things, to promote and strengthen Arab businesswomen and entrepreneurship.
